In today’s hyper-competitive healthcare landscape, attracting new patients and retaining existing ones requires more than just medical expertise. It needs strategic, consistent, and localized digital marketing efforts.
Here’s a real case study of how Creafinity helped Dr. Vyas, an orthopedic surgeon based in Maharashtra, increase his monthly patient footfall by 40% within just 90 days using a multi-pronged, high-impact healthcare marketing approach.
Background: Who is Dr. Vyas?
- Specialization: Orthopedic & Joint Replacement Surgeon
- Location: Semi-urban Tier-2 city in Maharashtra
- Clinic Age: 5+ years
- Strong word-of-mouth referrals but no digital presence
- Primary Goal: Increase OPD footfall & attract more surgical patients
Challenges Faced Before Marketing
- Zero online visibility (no website, no GMB listing, no social media)
- Heavy reliance on offline referrals
- Inconsistent patient footfall (particularly non-peak days)
- No tracking of inquiries or ROI
- Poor branding — patients couldn’t differentiate Dr. Vyas from others
🧠 Creafinity’s 360° Solution Strategy
Here’s how we approached the problem with a layered strategy focusing on digital marketing for doctors and local patient acquisition:
1. Google My Business (GMB) Optimization
- Claimed & optimized the GMB listing
- Added clinic photos, doctor images, timings, services
- Collected 100+ positive reviews from existing patients
- Posted twice a week with health tips, clinic updates
Result:
→ Featured in top 3 local search results within 30 days
→ Increased phone calls and direction requests by 65%
2. Minimal Yet Powerful Website
- Built a one-page responsive website in under 10 days
- Added doctor profile, services, FAQs, Google map, and appointment form
- Optimized with local keywords like “Joint Pain Treatment in [City]”
Result:
→ Average 50 new visitors per day by Month 2
→ Received 20+ direct appointment requests via form
3. Instagram & Facebook Presence
- Started fresh profiles for Dr. Vyas
- Created a visual content calendar (health tips, surgery results, clinic events)
- Shot & posted 8 reels per month (surgeries, tips, Q&A)
- Used hyper-local hashtags: #DrInGondia #JointCareMaharashtra
Result:
→ Grew to 1,500+ followers organically in 3 months
→ 10+ direct DMs every week asking for appointments or second opinions
4. Targeted Local SEO & Blog Content
- Optimized website with terms like:
“Best Orthopedic in [City]”, “ACL Surgery Cost [City]”, etc. - Published 1 blog/week on trending local queries
Eg: “When to Choose Knee Replacement Surgery?”
Result:
→ Organic traffic increase of 120% in 90 days
→ Featured snippet on Google for “Joint pain doctor in [City]”
5. WhatsApp Integration for Quick Patient Queries
- Linked WhatsApp directly on GMB, website, and social media
- Used WhatsApp Business Auto-Reply & Catalogue for treatments
Result:
→ Reduced appointment delays
→ Improved patient communication, especially for rural users
6. Local Print + Digital Synergy
- Designed awareness pamphlets and geo-targeted social media ads
- Conducted 2 health awareness camps promoted online and offline
Result:
→ Increased recall value
→ Built trust within the local community
Key Results (Within 3 Months)
|
Metric |
Before |
After |
|
Avg. Monthly Footfall |
230 patients |
320+ patients |
|
New Appointments via Digital |
0 |
85+ |
|
Instagram Engagement Rate |
N/A |
7.5% |
|
Google Reviews |
4 |
110+ |
|
Website Visitors/Month |
0 |
1,600+ |
|
Monthly Surgery Volume |
12 |
19 |
Overall Patient Growth: +40%
OPD Revenue Growth: +38%
Brand Visibility in Local Area: Massive uplift
What Made This Strategy Work?
- Localized SEO targeting
- Visual-first content approach
- Consistent messaging and content calendar
- Clear CTAs on every platform
Quick feedback loop and analytics-driven tweaks
Dr. Vyas’s Testimonial
“I never imagined digital marketing could drive real patients to my OPD. Creafinity made it so seamless — right from setting up my digital presence to actually seeing more patients walk in every week. It’s been a game-changer.”
— Dr. Vyas, Orthopedic Surgeon
🩺 Want These Results for Your Practice?
Whether you’re a solo practitioner or a full-fledged hospital, digital marketing for doctors is no longer optional — it’s essential.
At Creafinity, we specialize in:
- Strategy + Execution for Healthcare Marketing
- SEO, Social Media, Website Design
- Consultation-to-Conversion Tracking
📞 Call us at +91 85910 35171
🌐 Visit www.creafinity.in
Let’s help you grow from being a great doctor — to a widely known one.
